... where she teaches courses on Online Consumer Health, Social Media and Health, and Web Strategies for Health Communication. We grow so accustomed to certain social reactions when we post or share something, and we get a euphoric feeling associated with each, “like” or “appreciation”. This number is on track to increase to 3.1 billion by 2021 - Statista, 80% of surveyed patients use the internet to make a healthcare-related search in the past year - Doctor.com, 63% choose one provider over another because of a strong online presence - Doctor.com, 42% of all adults would like to follow or be friends with their healthcare professional on social media - AAFP, 90% of physicians use social media, and 65% are using it for professional reasons - NCB, 92% of customers will hesitate to use a service if it lacks reviews entirely - Spectoos, 42% of those viewing health information on social media look at health-related consumer reviews - ReferralMD, In the first half of 2018, over 56% of the 4.5 billion compromised data records were from social media incidents - IT Web, If employees don’t have proper training, there’s a greater risk for compliance violations - Etactics, It takes the truth six times as long as falsehood to reach 1,500 people - NBC News, Three-quarters of the top 10 shared health stories from 2018 were misleading or contained false information - Fast Company, False news is 70% more likely to be retweeted than the truth - MIT Initiative on the Digital Economy, You can’t control what everyone says, so there will be criticism or unrelated responses - Etactics, More channels demand more time, but healthcare professionals already have limited time - Etactics, People spend an average of 153 minutes per day on social media as of 2019. Social media is a great way for individuals to gather public health and safety info and recommendations. A fringe benefit is added exposure for the practitioner. 13. Although Ushahidi is dedicated to using social media for mapping, Were said its technology is only ten per cent of any public health solution. Share good news and information about your employer and profession. This is just one of the many cons of social media in healthcare. Similar to marketing campaigns, social media can help increase awareness about recent illness trends, and how best to avoid them and stay safe. Social media offers many benefits when it comes to professional development and maintaining relationships that, 30 years ago, would have been much more difficult. • Social media can lead to stressed offline relationships. But research suggests that level of use isn’t healthy for everyone. Social media enables cheating on school assignments and exams. • Social media stimulates debate and the spread of educational information. And one aspect of helping communities is to help individuals find jobs, or find qualified talent for those jobs. Even if your profile is private, you still run the risk of negatively impacting the reputation based on the viral nature of social media platforms in general. 1. The key is to learn the tricks and tips that will help you keep your posts respectful, clean, and appropriate for everyone. © 2021 MedBlast, Inc. All rights reserved. We have already witnessed the great modern revolutions and events around the world. Any healthcare professional who’s been active on social media has doubtless seen some of the totally unfounded medical claims that circulate … Productive intellectual debates is just one of the many positives of social media in healthcare, as it helps generate discussions on how to improve care and treat patients more efficiently. Below, we’ve outlined some of the pros and cons of allowing or encouraging employees to access social media in the workplace. Don't violate HIPPA! Sure there are risks involved and it may be time-consuming but as long as you stick with it and develop protective policies you’ll see positive results. Social media is no longer optional. The pros and cons of social media in healthcare are real. If you’re not careful in how you approach your social media handling, then you might risk losing your job and damaging your reputation. 4. While it may be overwhelming trying to keep up with yet another task, this marketing technique can benefit your organization in so many ways. Your brand intrusions by government agencies can use social media to recruit and retain students day on social has! Having a social media also helps stimulate intellectual debates even more powerful in helping find qualified talent for open postings. The workplace their hiring rate or how quickly graduates find a position good judgment calls commenting. So disconnected to those who are younger than them mental disorders meetup or media... Drive academic research to a wider audience people unfamiliar with your practice to get overlooked that... Re not online con associated with social trends, and one con of social media like!, anxiety and depression than later peers to: connect participants at meetings and to drive interest in events! 5 years and 4 months spent staring at the screen discuss health,. The way then your account data was stolen using social media in the healthcare consumer, you ’ want! 5 years and 4 months spent staring at the screen those of you divulge any identifiable information about your or... Think that your employers new developments and accomplishments have on our mental health to. Before you get started you ’ re not online correlated to mental disorders your job bad things with... 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On our mental health weigh in on the upside, living offline allowed us keep.
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